Looking to make the shift from simply a car company to a mobility company, Ford announced on Monday that is launching a new cloud-based service called FordPass. Developed jointly with tech firm Pivotal, FordPass is set to launch this April.
FordPass is a comprehensive new technology suite the encompasses several different aspects of today’s on-the-go life. For example, FordPass allows you to reserve parking ahead of time and can even extend your parking time, through a new FordPay function, if you’re meeting runs long.
FordPass also includes a new ride share function that appears to be Ford’s answer to Uber. However, unlike the popular ride sharing app, which allows users to hail a private car at any location, Ford’s approach relies on a central FordHub and a shuttle vehicle that carries multiple passengers. Ford says its ride sharing system relies on in-house developed software that determines “the most efficient route to complete the requests of all riders in the timeliest manner.”
“With FordPass, we are making it easier for consumers, whether they own a Ford vehicle or not, to get where they need to go,” said Elena Ford, vice president, Global Dealer and Consumer Experience. “Working with Pivotal, Ford will be able to rapidly add new features and adapt mobility solutions and services that benefit FordPass members in the ways that fit them best.”
FordPass will be available to both Ford owners and non-owners. Membership to the service is free.
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