Subaru’s Share the Love campaign has donated nearly $20 million in 2015, setting a new annual record for the charity program.
Toward the end of each year, the company donates $250 for every new Subaru vehicle sold or leased. Customers can choose among a number of local and national charities.
The Japanese automaker in November promised to add $15 million to the year’s event. As sales continued to soar beyond expectations, the commitment was bumped up to $18.5 million. Subaru also credits its local retailers with contributing over $690,000 to match hometown charity donations.
The program has collectively funneled nearly $70 million to organizations since the company first began donating eight years ago. Popular funds destinations are said to include the ASPCA, Make-A-Wish, Meals on Wheels America and the National Park Foundation.
Subaru sales were up by more than 13 percent in the US last year, reaching nearly 583,000 units. Growth has slowed slightly into 2016, though the company still managed to post a 1.2-percent gain for the first two months of the year.
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