Toyota has announced a US launch window for its C-HR concept, a unique “five door coupe” that was recently shown in closer-to-production form in Geneva.
The US production version will be revealed later this year before arriving in showrooms in spring 2017 for the 2018 model year. The compact high-riding model will likely take center stage as the Japanese automaker retires Scion and attempts to give its core Toyota brand a more youthful image.
“The style and substance of the production C-HR will make it a winner in the hottest segment in the industry,” said Toyota VP Bill Fay.
The production crossover will be built on the modular Toyota New Global Architecture (TNGA) platform, sold with traditional powertrains and a gasoline-electric hybrid system repurposed from the Prius. Front- and all-wheel drive will be offered, though the company has not yet confirmed technical details for the US-bound edition.
The C-HR will be positioned below the RAV4, serving as Toyota’s entry to the mini-CUV segment. The company appears to believe the C-HR’s unique styling will give it an edge against the Honda HR-V and other rivals.
Live images by Ronan Glon.
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