Tokyo LIVE: Toyota unveils PremiAqua concept

November 22, 2013
Toyota has traveled to the Tokyo Motor Show to unveil a new concept car called PremiAqua.

Billed as a close-to-production show car, the PremiAqua is essentially a more upscale version of the Aqua, a sub-compact hatchback sold under the name Prius C in the United States.  The hatchback stands out from its more pedestrian sibling thanks to a specific front end consisting of sharp quad headlights, a mesh radiator grille heavily inspired by Lexus’ latest creations and a sculpted front bumper.  The rear end gains a bespoke bumper that integrates an air diffuser and different tail lamps, and large alloy wheels finish off the look.

Inside, the show car boasts a more upscale cockpit upholstered in black leather and contrasting white stitching as well as new air vents, soft touch plastics and more upmarket trim on the center console.

The PremiAqua is powered by a Prius c-sourced 100-horsepower gasoline-electric hybrid drivetrain consisting of a 1.5-liter four-cylinder engine and a small electric motor.  Power is sent to the front wheels via a continuously variable transmission (CVT).

Toyota has not announced what the future holds for the PremiAqua.  Although pure speculation, the car could be sold in select global markets with a Lexus badge if it is given the green light for production.

Live images by Ben Hsu.

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