Chevrolet’s top marketing executive in the United States, Chris Perry, has stepped down, the Detroit automaker confirmed today. A replacement has not been named.
Industry insiders generally lauded General Motors’ hiring of Perry away from Hyundai in 2010 as a major coup. Brought onto the GM team by then-marketing boss Joel Ewanick, Perry was in charge of Chevrolet marketing globally until last spring. At that time, GM hired Volkswagen’s Tim Mahoney and Perry was reassigned to focus on just the American market for GM’s highest-volume division.
In the U.S., Perry was responsible for the brand’s “Chevy Runs Deep” ad campaign featuring Tim Allen’s voiceover work.
However, Perry’s association with Ewanick might have hurt him at GM. Ewanick was let go in 2012 after GM signed a massive $600 million deal to sponsor U.K. soccer team Manchester United.
It is not clear when GM will announce Perry’s replacement.
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