Hyundai U.S. CEO Krafcik steps down, replaced by sales VP

Hyundai says that its North American market CEO, John Krafcik, will step down at the close of his contract with the automaker on December 31, 2013.

Krafcik’s successor has already been named: Executive Vice President of Sales David Zuchowski will take over on January 1, 2014.

Krafcik leaves large footsteps to follow. Cited by most analysts and industry insiders as the chief engineer of Hyundai’s massive growth in North America over the last few years, Krafcik had been in charge of Hyundai’s operations in North America since late 2008. Previously, he had been a product development and strategic planning chief with the Korean automaker. His resume also included nearly a decade and a half at Ford Motor Company prior to arriving at Hyundai.

It is not clear what is next in store for the Stanford and MIT-educated executive, one of the most ebullient and accessible in the industry.

“It’s been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave’s succession, our brand will continue to expand and thrive for years to come,” said Krafcik in a statement. “We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends.”

Zuchowsike has led Hyundai’s sales and marketing operations since late 2007. Previously, he worked for Mazda and Ford.

“I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John’s great legacy, and focusing on what matters most – building the highest quality, safest and most diverse fleet of models that customers love,” said Zuchowski.

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