After selling 424,683 vehicles last year,an increase of 26 percent over 2012, Subaru plans to sell around 450,000 units in 2014. Tom Doll, Subaru’s president, predicts that figure will swell to 500,000 units by 2016.
However, Doll stresses that Subaru will “have to moderate that growth.” Instead of simply chasing voluming, the Japanese automaker will focus on steady sales growth while strengthening its dealer service capacity and improving customer service.
“Our challenge over the next couple years is to make sure we have the necessary service capacity — the lifts, service bays, technicians, better waiting rooms and loaner cars so that when customers come in for service we have everything in place back to handle them,” Doll told Automotive News.
Subaru is currently expanding its lone U.S. production facility in Lafayette, Indiana, to produce 300,000 vehicles per year, up from an annual capacity of about 200,000 vehicles.
Subaru is also readying a new, three-row crossover to replace the Tribeca, but it remains to be seen if that vehicle will be out in time to help with the company’s 2016 goal.
Photo by Andrew Ganz.
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