The companies have maintained a strategic partnership for more than a decade, operating independently and maintaining separate brands. The latest plan marks a significant shift toward tighter integration, putting the manufacturing departments of both companies under common management.
The alliance already boasts of 2.69 billion euros (~$3.6 billion USD) in savings during 2012, thanks to combined purchasing power and other strategies. The pair also took a controlling stake in Russia’s Avtozaz, adding another global facet to help them achieve their stated goal of 10 million annual sales by 2016.
The mixed-model manufacturing line is expected to be refined at a joint-venture facility in India, initially producing approximately 400,000 cars per year by 2015, before expanding to the companies’ other global facilities by 2020.
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