Jaguar releases Super Bowl teaser ads

Jaguar is preparing to air its first ever Super Bowl commercials during next weekend’s advertising extravaganza interspersed with a football game. Teasers for the ads have been released, revealing the identities of the noted British actors that will be hawking the 2015 F-Type Coupe.

Tom Hiddleston (The Avengers, Thor), Mark Strong (Sherlock Holmes) and Oscar-winner Sir Ben Kingsley (Iron Man 3, Ender’s Game) will play the titular anti-James Bonds in Jaguar’s British Villains campaign. Each is noted for their recent turns as baddies in big Hollywood productions, where we Americans apparently can’t get enough of menacing Old World accents.

Jaguar has just released a 30-second teaser commercial for its 60-second actual commercial, in which Kingsley observes an illicit night time meeting on an airport runway. “So they’re coming. All the usual suspects,” he says. Cut to a shot of the F-Type and Kingsley, surprised, remarks, “Oh, and one new one.” with a bit of surprise in his voice. Smash cut to a shot of the car zooming down said runway pacing a helicopter and a closeup of Sexy Beast himself: “You’ll be hearing from us.”

Jaguar released three additional teasers featuring each of the actors as well. Watch them below. The full spot will be aired on February 2 during Super Bowl XLVIII.

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