Toyota has released a teaser for its upcoming 2014 Super Bowl commercial featuring the 2014 Toyota Highlander. Starring alongside the family crossover will be the cast of Disney’s Muppets Most Wanted and NFL player-turned-actor Terry Crews.
Whereas Jaguar is trying to evoke the calculated coolness of a Bond villain with its pitch for the F-Type Coupe, Toyota is going for kid-friendly humor with its Highlander spot. It begins with Crews stopping on a desolate road to check out an seemingly abandoned school bus. It’s played like the start of a suspenseful horror plot as unknown figures climb aboard Crews’ Highlander. As horror movie strings crescendo we cut instead to Rowlf the piano-playing dog playfully flicking the child-locked door handle.
According to Toyota, the Super Bowl ad itself will feature the Muppets’ trademark humor, dancing and an original song as they show Crews how to “unboringfy” his life. The ad also serves as a co-promotion vehicle for the upcoming Disney movie Muppets Most Wanted, which opens March 21.
This isn’t the first time Toyota has employed a popular children’s character tie-in to promote the Highlander. At SEMA, the automaker showed a Spongebob Squarepants-themed Highlander complete with built-in aquarium.
The full spot, titled “Joyride,” airs on February 2 during Super Bowl XLVIII.
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