Cadillac offers free 240V home charger installation for ELR buyers

Cadillac has announced plans to offer a free 240-volt home charging station and installation for ELR buyers. The promotion aims to attract buyers as the new plug-in arrives on the market this month, promising the fastest home-charging times without requiring buyers to pay for additional equipment and electrician installation.

“Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market,” says Cadillac chief marketing officer Uwe Ellinghaus.

The ELR’s 16.5-kWh battery pack provides up to 35 miles of electric-only driving, though it takes approximately 12 hours to charge from a 120-volt travel charger. Stepping up to the 240-volt charging station drops the charge time down to 4.5 hours.

General Motors has yet to disclose early sales figures for the ELR, which is based on the Chevrolet Volt‘s powertrain but with more horsepower and interior/exterior enhancements appropriate for the Cadillac brand. With a $75,995 price tag (including destination), the luxury upgrades command a significant premium over the Volt’s $34,995 entry price.

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