BMW celebrates Chinese New Year with $460K M6 "Horse Edition"

BMW is celebrating the Chinese New Year by offering a few “Horse Edition” M5 and M6 cars. Both have been produced in limited quantities, just six M6 Gran Coupé and 30 M5 units, with respective prices of 2.77 million yuan (~$460,000 USD) and 1.98 million yuan (~$330,000 USD).

The mark the Year of the Horse, each car will have the Chinese character for “horse” embroidered on the headrest.

The special editions are also loaded with the Competition Package, bringing the twin-turbo V8 up to 575 horsepower, along with sport-tuned suspension and exhaust, though these options are available on the standard M5 and M6 packages.

The Horse Edition M-series cars are expected to go on sale in China later this year, before the marketing program is brought to the company’s 3- and 7-series models in the fourth quarter, BMW China VP of marketing Clyde Zhu told Bloomberg.

Chinese buyers already pay a premium for imported vehicles, however the limited-edition BMWs are particularly striking examples. US buyers can purchase four base-model M6 Gran Coupés for the same price as one of the Horse Edition variants.