The company earlier this year announced plans to bring the mini car back into the Canadian market, where its $9,998 CAD (~$9070 USD) price tag is claimed to be the lowest MSRP in the country. The move fueled speculation that the model would make its way south of the border and compete among entry-level compacts in the US.
“Yes there would be space for the Micra, but my view is it’s not worth it,” Nissan America product planning head Pierre Loing told AutoGuide.
Although the Micra could easily be sold as the next cheapest car in the US, Loing suggests American buyers may not be as receptive to the tiny hatchback form that is more popular in Europe.
The Nissan Versa — also available in Canada — already competes among the least expensive cars in the US, with a starting price of $11,990. The executive suggests both the Versa and Versa Note are already “doing very well” at the slightly higher prices.