Kia has hired acclaimed actor Christopher Walken to help promote the new Kia Optima during Super Bowl 50.
Walken cautions against the “beige sock mentality” and introduces a driver to the new Optima.
“There are two kinds of people in this world. Those who are content to blend in … then there are those who expect more,” he explains in the extended cut published on YouTube. “They’re exciting. They have pizzazz.”
The campaign marks Kia’s seventh straight appearance in the Super Bowl, each year focusing on ‘upbeat’ and ‘fun’ advertising. Many companies are focused on delivering the funniest commercials of the game.
“No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,” said KMA COO Michael Sprague.