Ferrari chairman and Fiat Chrysler Automobiles chief Sergio Marchionne has flatly rejected the thought of an all-electric sports car adorned with a Prancing Horse.
The outspoken executive dismissed the prospect, calling it “almost an obscene concept,” according to Geneva Motor Show quotes published by Motor Authority.
“You’ll have to shoot me first,” he added, mirroring a statement made about a potential Ferrari SUV.
Fully electric vehicles do not fit with Ferrari’s branding, which considers engine noise to be a vital component of the driving experience.
The company’s flagship LaFerrari takes advantage of two electric motors, but only as a performance-boosting complement to the 789-horsepower 6.3-liter V12. The system produces a combined output of 949 ponies, good for a sub-three-second sprint to 60 mph and a top speed of 218 mph.
Former chairman Luca di Montezemolo in 2013 promised to expand Ferrari’s hybrid offerings. “I don’t believe in the electric cars, but I strongly believe in hybrids,” he said at the time.
Chief executive Amedeo Felisa previously claimed every Ferrari could eventually take advantage of hybrid technology. The LaFerrari’s electrification system was made to be compatible with all future platform architectures.