The curiously-named, Cube-esque concept was designed to put digital natives behind the wheel, a task that Nissan stresses is easier said than done. The Japanese car maker’s research shows that many young adults are reluctant to own a car because they find driving stressful. Part of the problem is that they can’t stay connected to their friends and their social media channels while they’re on the move.
“What share natives want from cars is not the joy of driving or their own private space, but a better way to connect with friends and share experiences. What’s important is not whether something is experienced personally or virtually. What matters is the process of sharing,” explained Nissan in a statement.
The Teatro for Dayz’s seats, dashboard, steering wheel and door panels are all white when the car is turned off. However, when the ignition is on, all of the aforementioned components can be configured to display a nearly endless selection of patterns including leather, leopard skin, wood or even an artsy, multi-colored design.
The instrument cluster is located on the huge touch screen that replaces the traditional dashboard, meaning the driver can move the gauges around, increase or decrease their size or simply swipe them out of the way. Alternatively, the dash can double as a screen for video calls.
Technical details haven’t been published yet, but what lies under the hood is presumably of little interest to a generation who thinks driving is stressful. All we know is that the concept is electric, and that its driving range is sufficient for short commutes. Interestingly, the panels right above the rocker panels are screens that can be configured to display how much juice is left in the battery.
Nissan hasn’t revealed what the future holds for the Teatro for Dayz, but we’d be astonished if it makes it past the concept stage.