To promote the new IS300h hybrid, Lexus has built one that not only paints your self portrait as you drive, but the artwork will vary depending how you drive. Titled “Art is Motion,” the project is a collaboration with Spanish artist Sergio Albiac and his generative painting techniques.
Perhaps somewhat revealing about the way the automaker and the artist feel about eco-conscious driving, those who employ the hybrid system’s 141-hp electric motor more will end up with a more accurate painting in cooler colors. On the other hand lead-foots who make greater use of its 178-hp petrol four-cylinder will draw a more abstract depiction in “virulent” hues.
A photo of the subject uploaded into a computer forms the basis of the painting. Software linked to the car’s hybrid system then uses Albiac’s techniques to digitally “paint” its own version of the image. The result is displayed on a screen mounted on the dashboard so that the motorist can see the results of his driving in real-time.
The IS300h is sold in Europe and Japan. There are no plans to bring it state-side to supplement Lexus USA’s 204-hp and 306-hp V6 lineup. Lexus will auction the Art is Motion IS300h when the project is complete. Watch the videos below.
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