Other sports and luxury brands have long since joined Volkswagen Group or Fiat Chrysler. The two large companies control the lion’s share of high-end brands including Bugatti, Ferrari, Lamborghini, Maserati, Porsche and Rolls-Royce, each taking advantage of shared development costs and other benefits of being a subsidiary.
The British automaker does not appear to be facing the same troubles as some of its independent peers, namely Aston Martin, and McLaren’s executive director of sales and marketing, Jolyon Nash, believes the company can continue achieving its ambitious goals without joining one of German or American giants.
“We’re very quick to move. Our product development life cycles are very efficient,” Nash told Bloomberg in a recent interview. “In an industry like this, those are great advantages.”
McLaren’s latest introductions, the 570S and 540C, are the first offerings in the newly formed Sport Series line — entry-level models that represent a clear move toward much higher sales volumes. The latter model is tailored for buyers in China, the world’s largest automotive market.
The company appears to be confident that it can meet its mid-term goal of 4,000 units sold in 2017, more than doubling sales from the 1,600 units pushed last year.
Image by Brian Williams.
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