Rather than debut a new car at the recent Auto Shanghai 2015 motor show in China this week, Infiniti has chosen to debut a new interior in its flagship Q70L.
Chinese car buyers love two things more than life itself — luxury and legroom. That’s why the new cabin concept was debuted on a the stretched wheelbase version of the Q70 sedan. With acres of quilted leather white as new-fallen snow, a rolltop console splitting the rear buckets, and oodles of handcrafted elements, there’s only one word fancy enough to distinguish this superopulent cocoon. Behold, the Infiniti Q70L Bespoke Edition.
According to Merriam and Webster, bespoke means custom-made. And while this concept is a one-off for now, Infiniti says it bridges the gap between its current interior and the ones on its concept cars. However, the company made no statement about whether the sumptuous quarters would make it to production or, as the name implies, preview some kind of personalization program like Ferrari’s Tailor-Made series.
Diamond-quilting and stitched cowhide dominates every interior surface of the Bespoke Edition, from seats to door panels to the headliner. The hand-cut pattern on the seats evokes the cabins of other Nissan products ranging from the just-launched 2016 Nissan Maxima to the classic Datsun 240Z. There’s even jewel-like Infiniti logos embedded in the doors.
With China’s appetite for anything luxury and Infiniti’s global headquarters in Hong Kong, it seems like a match made in heaven. As evidence, Infiniti head Roland Kruger said the marque’s sales increased globally by 13.5 percent in the past 12 months, while sales in China’s increased by 28.3 over the same period.
Watch the Infiniti Q70L Bespoke Edition’s video below.