• Chevy strikes out with "Silverado Strong" promotion

    November 1, 2013

    Chevrolet has found itself at the center of a controversy after conceiving a poorly-worded Silverado promotion that was set to take place during Major League Baseball’s World Series.


    The concept of the promotion was simple enough – before the start of the third inning of game five, fans in Busch Stadium were told hold up placards that spelled out “Silverado Strong.” However, many fans – particularly of the Boston Red Sox – took exception to that phrase as it seemed to play off of “Boston Strong”, which was a term used to help unite the city following the April bombings of the Boston Marathon.

    General Motors said in a statement to Automotive News that it never meant any harm by the promotion and was only trying to honor the brand’s “commitment to baseball and its fans.”


    The promotion never actually took place, however, as images of the signs leaked out ahead of the game and went viral. The backlash was so severe that GM canceled the stunt.


    Although the event never got off the ground, some writers had some choice worlds for GM, including Yahoo Sports blogger David Brown who accused GM of trying to “profit from domestic terrorism with a marketing campaign.”


    While Brown’s words might be a overly harsh, “Silverado Strong” was certainly a poor choice of wording that should have been spotted well before the project was ever given the green light.


    Photo courtesy of Reddit user prince_harry.


  • One-off Ford Shelby GT500 wagon in the works

    November 1, 2013
  • Calif. woman ticketed for driving while wearing Google Glasses

    November 1, 2013

    A woman driving in San Diego was ticketed by police this week for wearing her Google Glass while behind the wheel of a car.


    A California Highway Patrol officer in San Diego ticketed Ceceila Abadie for “driving with monitor visible to driver,” or California Vehicle Code 27602, which is intended to prevent drivers from looking at computer or television monitors while they operate a vehicle.

    Google Glass isn’t quite a monitor; instead, it’s a glasses-like computer that features a built-in miniature display.


    “A cop just stopped me and gave me a ticket for wearing Google Glass while driving!” Abadie wrote in a post made on her Google+ page.


    Abadie was initially pulled over by police on Interstate 15 for driving 80 mph in a 65 mph zone, not for wearing her Google Glass while behind the wheel. However, the police officer gave her two tickets – one for exceeding the speed limit and the other for violating Code 27602. 


    The incident is the first known example of a driver being cited for wearing Google Glass, the miniature computer system that is technically in a prototype development stage. 


  • 2014 Porsche Macan leaked ahead of LA debut

    November 1, 2013

    A leaked brochure has outed the 2014 Porsche Macan ahead of its Los Angeles auto show debut next month.  The Macan will slot beneath the Cayenne as Porsche’s second utility vehicle.


    The first camouflage-free images of the Macan confirm the crossover will borrow many of its design cues from the larger Cayenne while featuring a profile similar to the Infiniti QX50 (formerly known as the EX).  The Macan has a more agressive front end than we were expecting, highlighted by claw-like LED lights and a wide grille opening.

    Turbo and S models will be powered by an all-new 3.0-liter 90-degree V6 engine while top-of-the-line Turbo S variants will likely use a more powerful 3.6-liter unit.  In Europe, entry-level Macans will use four-cylinder engines and at least two turbodiesels will be on offer.


    Porsche is spending $653 million – its largest-ever single investment – to add a body assembly line and a paint shop to its facility in Leipzig in order to accomodate production of the Macan.  Overall, the crossover will create about 1,000 jobs in Germany.


    A full set of details about the Macan will be available over the coming weeks.


  • Ford recalling 2,600 Focus Electrics to fix software glitch

    November 1, 2013

    Ford has announced the recall of 2,600 Focus Electrics due to a software glitch that could cause a loss of power. The recall is the second this month for the Ford Focus Electric.


    According to Ford, an issue with the software in the Focus Electric’s powertrain control module could cause the plug-in to suddenly lose drive power. When the fault occurs, a “Stop Safely Now” warning light flashes on the Focus Electric’s dashboard.

    Although the defect results in a loss of drive power, Ford says the car’s braking and steering functions aren’t affected.


    The recall covers Focus Electric models built at Ford’s Michigan Assembly Plant between Sept. 15, 2011, and Aug. 8, 2013. Nearly all of the vehicles covered by the recall are in the United States, according to The Detroit News.


    Ford was forced to recall the Focus Electric – along with the C-Max – earlier this month because the plug-in did not emit an audible warning when its push-button start was engaged and the driver’s door was open. Such a warning is required by federal law.


    The recall campaign should officially begin within the next few weeks.