Buyers can now choose a Regal 1SV trim for $27,990 (including $925 freight), marking a savings of $2,925 compared to the previous base model, according to CarsDirect.
The package still includes standard leather seats, but steps down from a 2.0-liter turbocharged engine to a 2.4-liter naturally-aspirated four-cylinder Ecotec mill that is said to have been borrowed from a fleet offering. Power output consequently drops from 259 horsepower and 295 lb-ft of torque to 182 ponies and 172 lb-ft of twist.
The Verano also gets a 1SV trim, dropping the entry price by $2,315 to $21,990 (including freight). Satellite radio is said to be the only omission compared to the previous package, but GM reportedly achieved further savings by reducing dealer margins.
“We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles,” spokesman Nick Richards said in a statement to Autoblog. “The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition.”
GM earlier this year lowered base prices for four different models from various brands, bringing the Buick LaCrosse entry point down too $31,065.
Buick has been underperforming in the US market this year, with April sales down by more than five percent as the wider industry grew by nearly the same rate. Potentially inspiring the price adjustments, LaCrosse and Regal sales were both down by more than 20 percent and Verano shipments slid by 13 percent for the month.
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