The company holds the previous record for sprinting up to 300 kmh (186 mph) and braking back to zero, set all the way back in 2011 with a 21.19-second time in the Agera R.
The company has returned to the track with the One:1, which boasts 1,341 horsepower and 1,011 lb-ft of torque from a 5.0-liter twin-turbo V8. Its 1,360 kg weight inspires the name, representing one horsepower per kg of mass.
With factory test driver Robert Serwanski on the pedals and sometimes touching the steering wheel, the One:1 rocketed up to 186 mph and back to nil in 17.95 seconds. The numbers appear to handily beat the Agera R, however the practice run was not independently confirmed by Guinness World Record officials.
The company is also hoping to set a Nurburgring record with the One:1, which will soon be the midrange model underneath the even crazier Regera hybrid.
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