Chrysler’s Ram division has traveled to the SEMA show in Las Vegas to introduce two new concepts.
The first concept is called Ram 2500 Outdoorsman. Designed for those who like to venture far into the wilderness, the truck’s off-road capacity is increased by a Mopar lift kit, a winch, Blistein shocks all around and 35-inch BFGoodrich tires mounted on 17-inch bead-lock wheels.

The truck also gains a number of accessories including a roof rack, a tailgate that can be converted into a bench seat with room for two and a step that facilitates access to the bed. Blacked-out headlights and a Swamp Green Thing paint job with camouflaged accents wrap up the look.

Ram’s second concept is dubbed the ProMaster Hospitality Van. Aimed primarily at small businesses, it has been converted into a mobile lounge with counter displays, merchandise displays and cabinets. Ram has even fitted the van with a cooled compartment that makes it possible to serve ice cold beverages.

Visually, the ProMaster Hospitality Van gains a two-tone gloss black and blue paint job, 12-spoke alloy wheels and Mopar graphics all around. The sliding door on the driver’s side has been replaced by a large panel that swings up.

Ram has not announced if the concepts preview production-bound models.

Hyundai has unveiled a 600 horsepower version of its Genesis sedan at the SEMA Show in Las Vegas.
Tuned by Toca Marketing Group and referred to as the ‘Steel Phoenix,’ the latest build relies on a twin Garrett turbocharger setup and ARK catback exhaust to squeeze 600 horsepower from the Genesis’ 5.0-liter V8 engine.

Naturally, the SEMA car is dropped with an AirRex air suspension system and features 21-inch three-piece wheels. Upgraded brakes can be seen behind the gunmetal rims, with eight-piston calipers up front and six-piston components in the rear.

“The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel,” said Toca founder John Toca. “Although I wasn’t overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 180 horsepower over the stock motor.”

The exterior is differentiated by wide-body fenders and quarter panels, new front and rear bumpers and a carbon-fiber diffuser, while the interior features a long list of ‘executive’ treatments with custom Alea stitched leather throughout.

The Steel Phoenix is joined at the SEMA show by a 1,000-horsepower Genesis Coupe, a 550-pony Genesis Sedan, and a Hellcat-killing Sonata.

The 2014 Specialty Equipment Market Association (SEMA) show is heating up in Las Vegas. Check below for highlights and links to all of our live, show-floor coverage. Check back for more coverage later in the week.

Highlights:

• 2015 Honda Fit personalized showcases – Honda’s 2015 Fit took home the “Hottest Sport Compact” award. With nine different cars on display (six of which were products of the Fit Performance Project), Honda had something for everybody.
• 2015 Ford Focus ST – Ford took the opportunity to introduce the refreshed 2015 Focus ST to the U.S. market. Featuring a revised interior and exterior, the updated ST presents a cleaner, more aggressive package.

Full coverage:

Acura TLX
Chevrolet unveils five concepts
Chrysler’s Mopar-tuned lineup
Honda’s factory-built supercharged CR-Z
Scion’s tC and xB builds, targa-top FR-S
Toyota unveils Dub Edition Yaris, Sienna and Sienna:Remix

Chrysler has reserved more than 15,000 square feet of floor space in the Las Vegas Convention Center to show off its full Mopar collection at this year’s SEMA show.
The company is mostly focusing on available production add-ons, but a handful of models feature prototype modifications that have yet to arrive on the market.

Several Jeep models are making a second appearance after their initial unveiling at the annual enthusiast gathering in Moab. Prototypes include the Wrangler MOJO, outfitted with 37-inch mudding tires, and a similarly modified Cherokee Dakar.

Attendees can catch a glimpse of a Fiat 500L Custom outfitted with prototype wheels and a front splitter, alongside a 500 Abarth Scorpion.

Chrysler will also be highlighting its latest 2015 Dodge offerings, namely the Dodge Challenger SRT Hellcat and its four-door cousin, the Charger SRT Hellcat, which is claimed to be the most powerful production sedan in the world. A new Dodge Viper ACR also makes an appearance, stripped for club racing.

The production 2015 Dodge Charger R/T Scat Pack will also make its public debut at the show. The build features a 6.4-liter Hemi V8 with 485 horsepower and 475 lb-ft of torque, delivered to 20-inch rear wheels via an eight-speed automatic transmission.

Chevrolet has introduced five performance concepts based on their existing lineup ahead at the SEMA show that is currently taking place in Las Vegas, Nevada. Two are based on the Sonic subcompact, one on the compact Cruze, one on the full-sized Impala and one on the SS Sport Sedan.
The Sonic Performance concept, shown here in Synergy Green, is exactly what it sounds like–a hopped-up, sport-oriented package designed to extract the most possible power and handling potential from Chevy’s subcompact. Power upgrades include a Chevrolet Performance Stage kit, a cold-air intake and a high-flow exhaust, though no final horsepower figure has been given. The suspension has been beefed up and the ride height lowered for improved response and 17-inch Chevrolet Accessory wheels have been fitted. The concept also shows off some cosmetic enhancements both inside and out.

The Sonic Accessories concept focuses more on aesthetic enhancements. The Summit White exterior with a matte black stripe anchors this personalization showcase. Equipped with some of the same accessories as the Performance concept, but adds a custom grille surround and skips the full, track-tuned suspension in favor of a less complicated lowering kit.

Based on Chevy’s flagship sport sedan, the SS Sport concept is shown here in Some Like it Red Hot featuring body-color door handles and mirrors. The Sport shows off several interior and exterior accessory options, including a grille kit, hood and deck lid stripes, high-gloss wheels, Holden-branded wheel caps, sport pedals and other trim pieces from the Chevrolet Accessories catalog.

On the tamer side of things is the Impala Blackout. The black-on-black concept calls on just a few Chevrolet Accessories items mixed with production paint and interior options. Only the black grille surround, rear spoiler, painted mirror caps and 19-inch aluminum wheels set the Impala apart from its showroom siblings.

The final concept is the Cruze RS Plus. Shown here in custom Wildfire Metallic (orange), the RS Plus enjoys many of the same performance and cosmetic enhancements featured on the Sonic concepts. The lower body moldings and rear spoiler are unique, while the twin matte stripes are Chevrolet Accessories options. The interior features ambient lighting upgrades and illuminated door sills. Under the hood is a Chevrolet Performance Stage kit and a prototype cold-air intake system, similar to those found on the Sonic Performance concept.